Anna Swanson

Founding Partner, Data & Analytics

Anna Swanson is Founding Partner, Data & Analytics, where she leads the analytics team for MARKETview as well as the operations team at Two Ocean providing analysis for marketing partners. She has spent her entire career serving institutions of higher education. Before MARKETview, Anna worked as an analyst and consultant, most recently as the Senior VP of Analytics at Grenzebach Glier + Associates (GG+A). She has also held senior managing roles at EAB, Royall & Company, and Hardwick Day with a specialization in financial aid policy, enrollment strategy, and analytics. In addition, she has worked in various admissions, advancement, and community-based service-learning roles at Central College and the University of Minnesota Twin Cities.  

Anna earned a bachelor’s degree in economics from Central College and a master’s degree in public policy (MPP) from the Hubert H. Humphrey School of Public Affairs at the University of Minnesota Twin Cities.  

In her spare time, she enjoys playing tennis and is an active volunteer with her church.  

“Higher education can unlock so many doors for students and it is an honor to help our partners be more effective at reaching their goals. The student experience is not just transformative for them individually, but for our world too. I am constantly inspired seeing the ripple effects of our work at MARKETview.”