Reduce Summer Melt

School C is a regional private institution located in the Northeast that had a higher melt rate than other schools across the country and in their comparative cohorts. They used MARKETview’s context and modeling to identify students with the highest propensity to melt based on discreet geographic and demographic attributes. They then used the prioritized list of students to laser-focus resources and counselor attention, and ultimately drive a 4-percentage point reduction in summer melt which landed them well within MARKETview’s cohort and national benchmarks.