Objectively Evaluate the Efficacy and Success of Your Partnerships and Investments

School F had worked with the same Search vendor for years, and Search had consistently driven roughly 10% of total enrollment. With MARKETview’s comparative data they learned that they were actually underperforming the market, as Search accounts for nearly 20% of enrollment for similarly positioned schools across the nation and in their cohorts. Together, we made adjustments to School F’s name purchase strategy and communications stream, which led to a 29% increase in deposits – with 33% of them stemming from Search.