Identify Gaps in the Deposit Pool in Time to Act

School B is a top 100 private institution with a national presence. Even so, students within 50 miles of campus, particularly the most affluent students in this distance-band belonging to two specific Consumer Rating groups, are critical to their success. Late in the cycle MARKETview alerted them that the composition of their pool was underrepresented in students from these higher-yielding, higher net tuition revenue groups of students. The school further leveraged MARKETview data on April 15 to adapt its ground-game in real-time and reversed course with these students prior to May 1 to make their class.