No matter what type of enrollment persona you embody, MARKETview is committed to setting you up for success with a myriad of data-centric enrollment resources. We’ve compiled a list of our most relevant content for each persona type in the blog below, along with a brief description of how it fits into your enrollment philosophy. Don’t know what your enrollment persona is? Take our quick quiz to find out, then come back and access your tailored higher ed knowledge!
Data Dynamo
So, you’re something of a statistics whiz. You’ll feel right at home with the myriad higher ed data experts at MARKETview. We’ve got plenty of resources to help enrollment leaders like you navigate the complexity of today’s higher ed data. Here are two recent pieces that are sure to resonate with a Data Dynamo:
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Peter Farrell, MARKETview Founding Principal and a bit of a Data Dynamo himself, explores in-depth melt data to uncover why melt rates have been rising over the last several years. You’ll gain comparative data context into which students are melting more frequently, and why.
Enrollment Evolved: A Five-Year Study of Changing Student Behavior
Access half a decade’s worth of enrollment data on several of the most relevant topics for today’s higher ed landscape in this informative eBook. Get comparative context on student demographic shifts, changing enrollment proportions by application and decision types … and more!
Savvy Strategist
Being a Savvy Strategist isn’t just about planning for the expected … it’s about investing in preparation for the unexpected disruptions that seem to hit higher ed on an annual basis. That’s why we’ve prepared a few forward-looking resources to help our higher ed super planners stay informed on the latest enrollment developments and start preparing for what’s next:
Why is Computer Science Enrollment Declining … and What Comes Next?
As someone who’s keenly aware of the higher ed landscape, you’ve no doubt heard about the sudden decline of computer science enrollment over the last two years. In this blog, we explore MARKETview data charting this shift and reflect on what could be coming in the future for this once-thriving academic interest.
Webinar Q&A: One Big Beautiful Bill — What It Means for College Revenue & Financial Aid
One of the most difficult obstacles for enrollment strategists is navigating the unpredictable nature of the federal government. This year, it’s been a major disruption across higher ed — to provide clarity, MARKETview called in our public policy and financial aid experts to do a live Q&A about the recent “One Big Beautiful Bill” and its impending consequences for the enrollment landscape. Check out the recording if you missed it; it’s incredibly valuable insight for strategizing in the years to come.
ROI Seeker
Getting the best bang for your buck … who wouldn’t want that? But as an ROI Seeker, you take that to the next level, ensuring you squeeze as much value as possible from your enrollment budget. At MARKETview, we know a thing or two about evaluating ROI (and providing it!) Check out a few of our latest publications focused on increasing your institutional revenue:
Maximizing ROI During Times of Retrenchment in Higher Ed
This recorded webinar is all about making the most out of a difficult situation — MARKETview’s thought leaders discuss how you can make data-informed investment decisions during a time in higher ed where budgets are constantly shrinking. Learn to maximize your precious enrollment funding to get the best possible enrollment ROI.
Refining Your Aid Awarding Strategy Using Comparative Data
Get a firsthand look into how a Selective National University in the Middle States utilized the advanced capabilities of real-time, comparative data to refine their aid awarding strategy and achieve maximum revenue outcomes. If you’re looking for another edge to get the most out of your enrollment budget, you’ll find this example an excellent source of guidance for your team.
Team Builder
A team builder is one of the most important parts of any successful enrollment team. If you fall into this category, we know you’re always looking for ways to assemble the best and brightest and empower them to reach your institutional goals together. In the spirit of that inclusive mindset, here are a few pieces that can help you build and lead your dream team:
Four Steps for Changing Mindsets as a New Leader on Campus
One of the biggest challenges for a higher ed team builder is leading a brand-new group with pre-established norms. That’s why we created a step-by-step guide for enrollment leaders to change mindsets and implement their own strategies when starting out at a new institution.
A Measured Approach to Achieving Ambitious Enrollment Goals
If you’re looking to bolster the efficiency and performance of your existing team, the data-centric approach to goal setting outlined in this eBook is sure to be a difference maker. Inside, you’ll learn how you can implement management strategies modeled off successful Silicon Valley companies to improve your institution’s odds of enrollment success.
Game Changer
Do you like to shake up the status quo? Are you looking to adopt the latest innovations before they become mainstream? If so, you’re in the right place. MARKETview encourages higher ed leaders to blaze a new trail using real-time, comparative data to accomplish goals more effectively and efficiently than ever before. Check out the game-changing resources below for an inside look at a few of the most cutting-edge enrollment strategies:
The State of Direct Admissions: Four Key Takeaways From 2024
Direct Admissions is gaining momentum in higher ed, thanks in part to the innovative MARKETview partner institutions leading the way with their own programs. In this informative eBook, we compiled several illuminating insights from our Direct Admissions data and broke down what it means for the enrollment landscape at large.
Your Guide to the Future of Digital Enrollment Marketing
The future of enrollment marketing is here — arm yourself with firsthand knowledge from Two Ocean Education Partners’ Director of Digital strategy. If you’re thinking about getting ahead of the curve with the latest enrollment landscape shift, this blog is a great starting point.
Chat with our team to see how MARKETview’s real-time data can keep you in the know throughout the enrollment cycle on the student populations that matter most to your goals.