The Real-Time Data Quiz: March ’24 Edition 

With yield season in full swing, we’re going to use the March and April quizzes to focus exclusively on that hot-button topic. Today, we’ll look at the most recent data (as of 3/22/24) from MARKETview partners on Overall Admits, Net Deposits, and year-over-year Yield Change.

With that, it’s now time to test your knowledge of the latest developments across the Higher Ed landscape! 

Q1 
Category: Admits by Decision Round 

At this point, what percentage of students have been admitted Regular Decision? 
A) 24.2% 
B) 29.1% 
C) 31.3% 

Q2 
Category: Net Deposits by Decision Round 

What proportion of overall net deposits have come from Regular Decision applicants at this point? 
A) 8.4% 
B) 9.4% 
C) 10.4% 

Q3 
Category: Overall Yield Change 

How does overall yield compare to this point a year ago? 
A) -1.1 pp 
B) -0.7 pp 
C) +1.1 pp 

See answers below … 

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Q1: At this point, what percentage of students have been admitted Regular Decision? 

A) 24.2% 
B) 29.1% 
C) 31.3% 

Mid-March is a tricky time to share data around admits and yield as a sizable number of admits from the Regular Decision round (for more selective partners) have yet to be released. This number should climb in the weeks ahead. 
 
Here are the current stats for the other decision rounds: Early Decision – 1.7%, Early Action – 36.7%, Rolling/Other – 30.3%. 

Q2: What proportion of overall net deposits have come from Regular Decision applicants at this point? 

A) 8.4% 
B) 9.4% 
C) 10.4%  

Once again, the bulk of deposits from Regular Decision applicants should rise (in this case, quite dramatically) in the weeks ahead once Regular Decision decisions are released. For reference, the final number of deposits from Regular Decision decisions in 2023 ended up at 26.1%.  

Here are the current stats for the other decision rounds: Early Decision – 19.8%, Early Action – 22.1%, Rolling/Other – 50.6%.

Q3: How does overall yield compare to this point a year ago?

A) -1.1 pp 
B) -0.7 pp 
C) +1.1 pp 

At this time of year, a few days can make a big difference around deposit numbers. And, of course, you can only imagine the effect that FAFSA delays are having on decision making for families across the country.  

When breaking the data out by net deposit numbers, we see overall year-over-year net deposit volume down -1.7% with Public institutions faring better (up 3.4%) and Private institutions not showing as well at (down 5.8%). We’ll be sure to monitor this progress daily and report the findings leading up (and likely beyond) May 1. 

Thanks for visiting our blog today. We hope this point-in-time look into how yield is shaping up provides you with context for the important weeks ahead. If you have any immediate questions for or about MARKETview, feel free to reach out to us. We’d welcome the opportunity to speak with you!