MARKETview Partners Taking the Stage at NACAC 

by Chris Jones

It’s that time of the year again, and we are so excited to join our partners at the NACAC Conference in just a few weeks. For the team at MARKETview, we always look forward to the energy and valuable perspectives that will be shared at this important event. NACAC is always a terrific opportunity for enrollment leaders to make connections and learn new insights and best practices, particularly leading into a cycle that will look much different than in years past.  

We’re also looking forward to meeting with our partners in person to discuss their opportunities and challenges this year and the ways that MARKETview can help.  

In fact, several of our partners will be presenting at sessions this year. Below are the sessions we’re most excited to attend: 

Thursday, September 21 

  • Developing and Maximizing Innovative Transfer Pathway Partnerships (1:30 p.m. – 2:30 p.m.) 
    • Michael Marshall, Vice President for Enrollment, Marketing and Communication, Bellarmine University
    • Amanda Nickerson, Executive Director of Enrollment Management, University of Texas at Arlington 
    • Emmanuel Lalande, Vice President for Student Services, College of Biblical Studies – Houston  
    • Joseph Montgomery, Interim Associate Vice Provost for Enrollment Management, North Carolina A&T State University 
  • Diversifying Leadership in a Volatile Age (1:30 p.m. – 2:30 p.m.) 
    • Vern Granger, Director of Admissions, University of Connecticut
    • Joy St. John, Director of Admissions, Harvard College 
    • Moira Poe, Senior Associate Director of Strategic Priorities, Yale University  
    • Ashley Pallie, Chief Admissions Officer, California Institute of Technology 
  • News You Can Use: Harnessing the Power of Podcasting and Digital Tools to Demystify Admission (1:30 p.m. – 2:30 p.m.) 
    • Jacques Steinberg, Author, Penguin Random House  
    • Ramon Blakley, Director of Recruitment, The University of Texas at Austin 
    • Lisa Heffernan, Co-Founder, Grown & Flown 
  • What’s Tests Got To Do with It? Findings from Research on the Complexity of Test-Optional Policies (1:30 p.m. – 2:30 p.m.) 
    • Nancy Wong, Research Assistant, University of Maryland, College Park  
    • Dominique Baker, Associate Professor of Education Policy, Southern Methodist University

Friday September 22 

  • Financial Aid is Changing… What We All Need To Know (9:15 a.m. – 10:15 a.m.) 
    • James Whitaker, Associate Vice President, Chapman University  
    • Catherine (Katy) Murphy, Director of College Counseling, Bellarmine College Preparatory 
    • Chris George, Associate Vice President for Enrollment Management and Dean of Admissions and Financial Aid, St. Olaf College 
  • Student-centered Collaboration with IECs Who Understand the Assignment (9:15 a.m. – 10:15 a.m.) 
    • Shannon Barrilleaux, Director of College Counseling, Metairie Park Country Day School  
    • Michael Keaton, Vice President for Enrollment Management, Ursinus College 
    • Yvonne Espinoza, College Counselor, Yvonne Espinoza College Counseling Services 
  • Translating Data to Strategic Action: Tools for Effective Enrollment Leaders (1:00 p.m. – 2:00 p.m.) 
    • Susan Dileno, Vice President for Enrollment Management, Mount Saint Mary’s University  
    • Heather Daniels, Executive Director of Admissions, Colorado State University 
    • Scott Schulz, Vice President for Enrollment Management, Baldwin Wallace University  
    • Erica Johnson, Vice President for Enrollment Management, Westminster University 
  • The Power of Not Being a Status Quo Leader (1:30 p.m. – 2:00 p.m.) 
    • Donnell Wiggins, Associate Vice President for Strategic Enrollment Management and Dean of Admission, University of Dayton 

Saturday, September 23 

  • Get Smart: Leveraging Talent, Data and Technology in Enrollment (9:30 a.m. – 10:30 a.m.) 
    • Joseph Montgomery, Interim Associate Vice Provost for Enrollment Management, North Carolina A&T State University  
    • Adrienne Oddi, Vice President, Strategic Enrollment and Communications, Queens University of Charlotte 
    • Dale Gaubatz, Executive Director of Admissions, Colorado School of the Mines  
    • Lauren Keeling, Associate Vice President of Enrollment Management and Dean of Admission, Bellarmine University 
  • Turning Trends into Action Plans (9:30 a.m. – 10:30 a.m.) 
    • Vern Granger, Director of Admissions, University of Connecticut  
    • Kristen Capezza, Vice President of Enrollment Management and University Communications, Adelphi University 
    • Todd Rinehart, Vice Chancellor for Enrollment, University of Denver  
    • Kasey Urquídez, Chief Enrollment Officer & Vice President, Enrollment Management, University of Arizona 
  • Sharing the Power of Women’s Colleges: A Conversation with Deans and Directors (9:30 a.m. – 10:30 a.m.) 
    • Nichole Reynolds, Dean of Undergraduate Admissions, Bryn Mawr College  
    • Deanna Dixon, Dean of Admission, Smith College 
    • Laura Stratton, Director of Admission, Scripps College  
    • Chelsea Holley, Director of Admissions, Spelman College 
  • Inside the International Recruitment Numbers: Understanding ROI, NTR, and How One Can Fuel the Other (11:00 a.m. – 12:00 p.m.)
    • George Kacenga, Vice President for Enrollment Management, William Paterson University  
    • Steve McKellips, Vice Provost for Enrollment Management, The University of Akron 
    • Matthew Beatty, Director of Admissions, Luther College  
    • Amy VanSurksum, Senior Partner Development Manager, ApplyBoard Inc. 
  • Cultivating Rural in Your Backyard (11:00 a.m. – 12:00 p.m.) 
    • Peggy Jenkins, Founder and Director, Palouse Pathways, Inc.  
    • Kris Surovjak, Senior Associate Director of Admission, Whitman College 
    • Dacoda Scarlett, Washington University in St. Louis, Associate Director for Rural Recruitment  
    • Kim Jackson, Director of Advising and Scholar Support, Lenfest Scholars Foundation

Will you be joining us in Baltimore? Let us know! We’d love to connect with you to discuss your school’s data and how it compares to other schools in the U.S.