In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment team set ambitious entering class and revenue goals for 2025:
- Increase first-time, full-time enrollment from 180 to 220.
- Return to previous resident enrollment of 175 students.
- Build a more authentic, responsive marketing strategy.
To help meet these objectives, Regis partnered with MARKETview — enabling their team to understand the students most likely to enroll at their college. By examining Regis’ real-time market positioning, MARKETview was able to identify the three most important areas of opportunity for their team to focus on — referred to as the “Critical Elements” for achieving their goals.
Once they had these actionable insights, the Regis team decided to partner with MARKETview’s Financial Aid Optimization (FAO) service as well as the marketing services division, Two Ocean. These services, powered by MARKETview data, ensured the Regis team was building aid packages and marketing messages that resonated with their target students and aligned with the Critical Elements to their success.
To help address yield with households earning <$100k per year, the MARKETview FAO team fine-tuned Regis’ aid strategy to be more affordable without meaningfully sacrificing revenue. This helped them compete in a challenging Boston market with significant competition from community colleges and other institutions.
On the marketing side, the Two Ocean team crafted high-converting campaigns infused with Regis-specific messaging, using MARKETview data to guide list selection and outreach towards the student populations where they’d have the greatest impact. As a result, their campaigns converted at higher rates throughout the funnel. Christopher Lydon, V.P. of Undergraduate Enrollment at Regis, shared his experience working with Two Ocean.
“I review every communication that Two Ocean creates — and they really get us. Their messaging truly expresses our unique value and identity.”
– Christopher Lydon
Thanks to refocusing on the actions that matter most to their success, Regis experienced a dramatic turnaround in 2024-25:
- Enrolled 256 first-time, full-time students: 36 above the initial target, representing a 42.2% year-over-year (YOY) increase.
- Grew resident enrollment to 208.
- Overall yield rebounded to 9.4%, improving 1.9 percentage points (pp) from 2024-2025. Yield among students from households earning under $100k grew by 4.1pp.
MARKETview’s insight into the Critical Elements for Regis’ success, combined with a more accurate approach to financial aid optimization and Two Ocean’s evolved marketing, helped Regis not only meet but exceed its goals.
Chat with our team to see how MARKETview’s real-time data can keep you in the know throughout the enrollment cycle on the student populations that matter most to your goals.
How Regis College Exceed Enrollment and Revenue Goals
After a challenging 2024 cycle, Regis College knew they needed to make changes to meet their lofty 2025 goals. In this impactful case study, you’ll discover how the Regis team was able to achieve their enrollment and revenue goals.
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