NACAC is almost here, which means another lineup of insightful, informative sessions you can’t see anywhere else. With a packed slate of all-star speakers and exclusive events, it might be difficult to know what to prioritize. That’s why we’ve curated a list of four must-see sessions that will give you an advantage in achieving your enrollment goals in the year ahead.
The Shifting Competitive Landscape: What We Know About Where Students Are Enrolling
Thursday, September 18 at 1:30 p.m.
Presented By:
- April Crabtree, Associate Vice President, Enrollment and Admission Services, Arizona State University
- Moses Murphy, Director of Admissions, University of Vermont
- Zaire Lionel, Associate Vice President for Enrollment and Dean of Admission, Rollins College
This expert slate of presenters will discuss how they use National Student Clearinghouse data to gain advanced insight on shifts in student preferences and decision making. In today’s challenging enrollment landscape, it’s critical to understand the student populations you’re recruiting, especially when it comes to the behavior of admitted students who end up enrolling elsewhere. That’s why this session is critical for those seeking to use Clearinghouse data to effectively inform their strategic enrollment planning.
Is Direct Admissions Having a Moment? The Latest Learnings From Today’s Superusers
Thursday, September 18 at 2:45 p.m.
Presented By:
- Ken Woods, Vice President for Strategic Enrollment Management, Whittier College
- Michelle Kowalsky Goodfellow, Associate Vice President of Enrollment Management, Western New England University
If you have even a passing interest in Direct Admissions, either adopting it or expanding your existing program, then you won’t want to miss this session. A panel of two seasoned veterans with extensive experience using Direct Admissions will be sharing their extensive insight into this barrier-breaking decision type. Their advice on securing buy-in, communicating with your funnel and identifying the right student populations will be invaluable for those interested in learning more about innovations in the enrollment space or bringing Direct Admissions success to their campuses.
URM Students Keep Us Thriving: Our Path Forward Together
Thursday, September 18 at 2:45 p.m.
Presented By:
- Donnell Wiggins, Associate Vice President for Strategic Enrollment Management and Dean of Admission, University of Dayton
- Joe Montgomery, Associate Vice Provost for Enrollment Management, North Carolina Agricultural and Technical State University (NC A&T)
- Vern Granger, Director of Undergraduate Admissions, University of Connecticut
These three forward-thinking enrollment leaders will be leading a timely discussion about the future of diversity in higher ed, and the importance of recruiting underrepresented minority (URM) students. In the current political climate surrounding diversity, equity and inclusion efforts, enrollment offices are faced with increased scrutiny and legislative action. However, URM students remain the fastest-growing demographic in the country — and a critical population for institutions trying to hit their enrollment goals. With the future of URM student recruitment closely tied to the future of higher ed itself, this is sure to be a highly relevant session.
Starting Strong: Effective Approaches for Beginning a New Leadership Position
Saturday, September 20 at 11:00 a.m.
Presented By:
- Hillen Grason, Vice President for Enrollment Management, Drexel University
- Emily Schuck, Vice President for Enrollment Management, Furman University
- Scott Clyde, Vice President of Strategic Enrollment Management, Xavier University
- Jason McGrath, Vice President for Enrollment Management, The College of Wooster
This is a unique session tailored for new and veteran enrollment professionals alike. These four higher ed leaders will be sharing their insights into how they successfully transitioned into a new enrollment role at a different institution. They’ll share firsthand experience on innovative ways to prepare for a swift and successful shift into an unfamiliar market. This will be a great source of real-world advice for excelling in the enrollment space, whether you’re starting a new role or just looking to sharpen your skills.
If you’re going to be at NACAC, let us know! We’d love to chat with you about how MARKETview’s real-time data can keep you in the know throughout the enrollment cycle on the student populations that matter most to your goals.