In today’s challenging college landscape, it’s critical to find an enrollment partner that can bring more to the table in pursuit of achieving your most meaningful goals. To ensure you make the best choice, we invite you to consider these five key attributes to reach the recruitment and financial objectives at your school. Look for a partner with the ability to …
1. Know an Inquiry’s Likely Net Tuition Revenue.
When you’re trying to build the right socioeconomic mix of students, it becomes much more attainable with a partner that can help you determine the household income of the inquiries in your pool. By understanding students’ willingness and ability to pay, you’ll be able to make more informed decisions around reaching your institution’s revenue goals — otherwise you’re missing the full picture that will give you the ROI you desire.
2. Predict Which Students Will Enroll And More Importantly, Retain.
It’s important to make sure the students you’re investing in recruiting are going to persist at your school. After all, you don’t want to spend your budget trying to reach students that aren’t likely to produce ongoing value. You should try to find a partner who can assist you in identifying and enrolling those students that are most likely to persist long-term.
3. Shape Your Inquiry Pool To Be More Diverse.
Developing a more diverse student body can be a difficult goal to attain, and even more so if your school was affected by last year’s Supreme Court decision on affirmative action. Finding an enrollment partner that knows how to identify students who meet your diversity objectives through innovative, new strategies can be invaluable for accomplishing your entering-class goals.
4. Show How Your Average GPA Stacks Up.
Drawing in academically strong students can be very competitive, especially amongst schools with similar profiles. If your goal is to elevate your academic profile, you need an enrollment partner that provides you with comparative data that can track how your institution is measuring up to similar schools in your cohort or across the larger marketplace.
5. Optimize Your Financial Aid Throughout the Funnel.
The right financial aid strategy is crucial to achieving your institution’s revenue goals these days. Relying on discount rate and yield strategies isn’t enough to ensure your institution continues to increase its NTR. The right enrollment partner can guide you in making proactive and informed decisions with your financial aid — and ensure you’re maximizing up funnel to influence the profile of your class as it’s building and not just at the yield stage.
MARKETview has the one-of-a-kind ability to help you succeed in all the ways above … thanks to our proprietary, comparative data platform. MARKETview will provide you with guidance and support to reach your goals, whether they align with revenue, enrollment, diversity, academic profile or any other key metric.
Yes, MARKETview Can!
MARKETview can say ‘Yes!’ where other enrollment partners can’t. Check out this “Yes, MARKETview Can!” Infographic to just what we’re capable of providing you as an enrollment partner.
Download Infographic