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The Wrong Question Is Costing Enrollment Leaders More Than They Realize
Most enrollment conversations about aid start in the same place: how do we lower the discount rate? It’s a reasonable instinct, but it…
Advance Your Enrollment Data Expertise at the Richmond MARKETview Meetup
The Richmond MARKETview Meetup is fast approaching, and our team is gearing up for two days of professional development, networking and forward-thinking data conversations. In this blog, we’ll preview the exciting slate of informative learning…
How to Exceed Enrollment and Revenue Goals Using a Full-Funnel Data Approach
In the fall of 2024, Regis College, a four-year private institution in Weston, MA was coming off a challenging 2024 cycle. To course correct, their enrollment…
How is This Year’s FAFSA Launch Faring?
The last few years of FAFSA have been “rocky” at best. Memories of 2023’s troubled FAFSA launch and 2024’s more stable but…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics,…
How Does “One Big Beautiful Bill” Change the Pell Grant?
When I examine the “One Big Beautiful Bill,” naturally the changes to Pell jump out to me. As the Managing Director…
The Changing Pell Landscape Part 2: Understanding the Pell Population
As student demographics continue to shift, enrollment leaders are searching for ways to better understand where the recruitment landscape might…
Preparing for the FAFSA: Inoculate Your School for the Year Ahead
Last year’s FAFSA rollout caused massive disruption for college enrollment offices, students and their families. As the Department of Education…
The Changing Pell Landscape Part 1: Successful Financial Aid Strategies
Many enrollment offices are facing the challenge of recruiting the students of tomorrow to preserve the long-term success of their…
Is it Time to Move on From Discount Rate?
Anna Swanson, MARKETview Founding Partner, Data & Analytics, warns of the long-term impact if tuition pricing and discount rates continue to…
Navigating the FAFSA Delay: Will You Be Ready?
All of higher education is anxiously awaiting the day FAFSAs arrive and finally provide precious insight on how their incoming…
Aid Modeling Beyond the Student Aid Index (SAI): Here’s What We Know
December’s ‘soft launch’ of the so-called ‘simplified’ FAFSA still leaves a lot of uncertainty for campuses and admitted students alike.…