MARKETview Education Partners is excited to welcome our newest colleague, Mary Kniffin, as Director of Client Success.
Mary has spent the last 10 years in the higher education industry, working across enrollment, enrollment strategy and marketing, and student success. Most recently, she led the team and strategic vision behind prospective student search at Xavier University in Cincinnati, Ohio. Her work included the strategic planning and execution of all prospective student lead generation, marketing, and engagement efforts. Mary earned both a Bachelor of Arts in Organizational Communication and Master of Science in Accountancy from Xavier University.
Mary enjoys spending her free time with family and friends. Whether it is traveling internationally or training for a race locally, she is always up for a good adventure. Mary is continuously looking for the next best restaurant. After spending over a decade in Cincinnati, she is thrilled to explore the restaurant scene in Richmond!
Mary says “As a former higher ed leader, the power of MARKETview and the real-time data and context it unlocks for our partners is so exciting to me. I can’t wait to work alongside them to find opportunities for success and meet the challenges our industry is facing with innovative and data-driven solutions.”
We can’t wait to see what Mary brings to the MARKETview team!