Join MARKETview in Boca Raton on February 11-12, 2025 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment leaders who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
Exclusive partner-only sessions begin Tuesday at 3:00 p.m. followed by a welcome dinner for all attendees. Tuesday features a range of enrollment experts covering multiple topics, including:
- Unlocking Revenue With Comparative Data
- Improving Your Odds in Uncertain Times
- Enrolling the Students Who Matter Most
Day 1: Christine E. Lynn University Center
Christine’s Park, 3601 N Military Trl
Boca Raton, FL 33431
3601 North Military Trail
Boca Raton, Florida
Agenda
Sneak Peek: A Look Into the Next-Generation Data Coming Soon to MARKETview
(Exclusive for MARKETview Partners)
Help shape the future of MARKETview’s product roadmap during this collaborative opportunity to contribute your ideas, ask questions and get a deeper understanding of how we’re driving value and innovation for our partners.
JAM Session: Your Questions, MARKETview’s Answers – Live Platform Exploration
(Exclusive for MARKETview Partners)
During our JAM (Just Ask Me) session, we’ll answer your questions about the state of enrollment or populations critical to your success. Our experts will demonstrate solutions and insights directly within the MARKETview platform, so you get the most out of our partnership.
Dinner
Open to all attendees.
Day 2: Keith C. and Elaine Johnson Wold Performing Arts Center
3601 N Military Trl
Boca Raton, FL 33431
3601 North Military Trail
Boca Raton, Florida
Agenda
BREAKFAST
Winning the Uncertainty Game With New Data: Strategies for Success in a [Another] Year of Unknowns
Learn how to inoculate your institution against unexpected disruption in higher ed. We’ll discuss how having data that provides early insight into the behavioral characteristics of students nationwide can better prepare you for the unforeseen challenges ahead.
Enrollment Advantage: Filling Your Future Classes With Students Who Matter Most
Find out how merging millions of individual student records with consumer data from millions of U.S. households can give you an early and unparalleled perspective on shaping your entering classes by Pell-eligibility, diversity, affluency level and more.
A “Measured” Approach: The Key Questions to Ask at Each Stage of the Funnel
Start holding yourself, your team, your external vendors and more to a higher standard. By expanding your data set and gauging progress at every pivotal transition point in the student journey, you can generate greater recruitment and revenue outcomes.
BREAK
Don’t Let Tired Tactics Tempt You: Take Strategic Action Using Real-Time Data
If your enrollment pursuits sometimes seem like you’re throwing spaghetti on the wall to see what sticks, it’s time to re-energize your strategic planning with confident decision making informed by student and marketplace data that is updated daily.
LUNCH
Money Talks: Translating Data Into a Convincing ROI Story for Your CFO
Discover how you can craft more compelling budget requests with data findings that help loosen purse strings. Start speaking your CFO’s love language with comparative analytical reporting that optimizes revenue throughout the funnel.
Level-Up Leadership Conversations: Fact-Based Ways to Tout Success and Opportunities
Make an impressive showing in board and cabinet meetings with in-depth presentations that drill deeply into transformative data, revealing the root causes of positive and negative results … along with actionable next steps for the weeks, months and cycles ahead.
Presenters
Amanda Craddock
Vice President for Enrollment Management, Coastal Carolina University
Gareth Fowles
Vice President for Enrollment and University Advancement, Lynn University
Brian Troyer
Vice President for Enrollment Management, Marquette UniversityWho Should Attend
Chief Enrollment Officers seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.
Accommodations
1950 Glades Rd
Boca Raton, FL 33431
To access the special MARKETview group rate, use the booking code: 021025MAR
Room rate guaranteed through February 1, 2025; Rooms booked after February 1, 2025 are subject to availability.