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MARK: Built On Data No One Else Has
Enrollment leaders have more data and more AI tools than ever. But when those tools are built on incomplete data…
The Wrong Question Is Costing Enrollment Leaders More Than They Realize
Most enrollment conversations about aid start in the same place: how do we lower the discount rate? It’s a reasonable instinct, but it…
How This Year’s Deposit Data Reveals Growing Enrollment Headwinds
Each year, competition for key populations gets steeper — and student pools continue to shift rapidly as they have more options than ever. After this year’s deadline, MARKETview data reinforced these realities, providing a…
Using Real-Time, Comparative Data to Build Smarter Lists
List purchasing from test-providers serves as one of the biggest investments an institution makes each cycle — so it’s critical to take an informed, measured approach. Amanda Gearhart, Director of Audience Strategy for Two Ocean Marketing Services…
How MARKETview’s Integration With Slate (or Any CRM) Makes Your Life Easier
If you’re an enrollment leader, you know how important it is to have a smooth and functional CRM to manage your funnel and…
Inside MARKETview: Meet the Data Analysts Dedicated to Your Success
While analyzing enrollment data is an essential part of succeeding in today’s competitive higher ed space, staffing an on-campus data team can be a…
How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in…
What Can Selective Institutions Learn from Real-Time Decision Round Data?
Trying to predict student application behavior can be a moving target, one which you cannot afford to miss if you’re…
Why is Computer Science Enrollment Declining … and What Comes Next?
Over the past two decades, higher ed has seen an explosion in demand from students seeking a degree in Computer…
Answering Even More of Your “One Big Beautiful Bill” Questions
MARKETview recently hosted a Q&A webinar featuring James Day, Founding Principal, and Anna Swanson, Managing Director of Data and Analytics,…
Identifying the Students Behind Rising Melt Rates Using Real-Time Data
Throughout the summer, sharp enrollment teams have been carefully measuring melt rates to help determine what their ultimate entering class…
Addressing and Overcoming the Pressures on International Students
Amid the several intensifying enrollment challenges and policy disruptions higher ed faces, international student enrollment may be the one leading…