How Did Direct Admissions Students Yield in 2025?
As a follow up to our Direct Admissions report out in 2024 and the value it provided to enrollment leaders, the MARKETview team compiled a new suite of insights to uncover how this fast-growing decision type is faring in 2025. When examining the top-level findings, there were several key takeaways specifically tied to yield…
An Inside Look at Direct Admissions Part 3: Breaking Down College Barriers
The traditional college application process can be a long and challenging road, but Direct Admissions presents a unique chance for institutions to make higher education more available for all qualified, talented…
An Inside Look at Direct Admissions Part 2: Best Practices From the Enrollment Professionals
Incorporating a Direct Admissions policy at your institution can be a challenging endeavor — especially if you aren’t well-versed with this barrier-breaking strategy. To provide firsthand insight on this topic,…
An Inside Look at Direct Admissions Part 1: Effectiveness Within Local Markets
The enrollment landscape can be challenging and unpredictable — from FAFSA changes to shifting student demographics and more. The constant pace of change in higher ed prompts many enrollment leaders…
The Changing Pell Landscape Part 2: Understanding the Pell Population
As student demographics continue to shift, enrollment leaders are searching for ways to better understand where the recruitment landscape might be heading. For the second part of The Changing Pell…




