5 Tips on Making the Most of NACAC 2026

We are so excited to join our partners at the NACAC conference this year in Minneapolis!

NACAC is more than just a conference for those of us in higher education — it’s an opportunity to connect with other enrollment leaders, share best practices and insights, and learn from our colleagues.

With so much to do over multiple days with a packed agenda, the MARKETview team wanted to share a few quick tips to help you make the most of your precious time at the conference.

  1. Check out the First Timer’s Orientation page. While geared toward NACAC neophytes, things do change from year to year, so getting some insider tips on navigating this massive conference is never a bad idea. Learn more here.
  2. Network! NACAC is a once-in-a-year opportunity to connect with your colleagues from other institutions across the country. Other attendees will be interested to hear about your accomplishments, challenges and your perspective. And vice versa. Don’t miss out on this amazing opportunity to make new and valuable connections.
  3. Spread the word! If you haven’t started already, access the Social Media Toolkit for flashy ways to amplify NACAC’s impact and let friends and peers know you’re attending higher ed’s premier event! MARKETview will also be sharing updates throughout conference. Be sure to follow our page for the latest news. 
  4. Attend the Keynote speech. Join the crowd to hear Arthur Brooks, one of the world’s leading experts on the science of human happiness, deliver opening remarks followed by a moderated conversation with NACAC CEO Angel B. Pérez on discovering the deeper meaning of your work. Get full details here.
  5. Talk to us. We’re going to be there, and we’d love to meet you. Get in touch with our team to see how MARKETview’s comparative enrollment data could help your institution focus on what matters most this cycle.
  6. Bonus Tip: Swing by MARKETview’s Swag Stop on Friday, October 9, from 12-6 PM at Brit’s Pub for free food and drinks … plus some really GREAT SWAG. Read all about it!