MARKETview partners are taking center stage (in a very BIG way) at NACAC 2026, presenting alongside some of the profession’s most respected voices. That’s not a coincidence, and it’s not just a nice thing to point out. It’s a reflection of who our partners are: enrollment experts, admissions directors, college counselors, and financial aid experts who aren’t just managing their own institutions well, they’re shaping how the entire profession thinks about the hardest problems in front of it.
If you’re attending the conference in Minneapolis, we encourage you to check out the sessions listed below, which feature this amazing group of partners as part of a broader lineup of speakers, for insight into what they’ll be covering around the current and future state of higher ed.
On behalf of the entire MARKETview team, we couldn’t be prouder to support the important work our partners are doing to prepare the leaders of tomorrow!
Client Sessions Featuring MARKETview Partners
Admission Middle Management Institute
8:00 AM–5:00 PM · Preconference Workshop
Angie Cooksy — Vice President, Enrollment Management, Bradley University
Enrollment Leadership Forum
8:00 AM–5:00 PM · Preconference Workshop
April Crabtree — Associate Vice President, Enrollment, Arizona State University
Steady the Course: Navigating Turbulence in International Student Mobility
8:00 AM–10:30 AM · Preconference Session
Vern Granger — Director, Undergraduate Admissions, University of Connecticut
Beyond Bagels: A Counselor’s Guide to Supporting Jewish Students
1:30 PM–2:30 PM · Education Session
Heath Einstein — Vice Provost for Enrollment Management, Texas Christian University
Creating the Pipeline: Strategies to Build and Develop Your Recruitment Team
1:30 PM–2:30 PM · Education Session
Rachel Adelman — Assistant Director of Admission, Loyola University Chicago
De-Escalation, Trust, and Transparency: Supporting Students and Families
1:30 PM–2:30 PM · Education Session
Laura Stratton — Director of Admission, Scripps College
Jennifer Ash — Associate Director, Arizona State University
Christopher Oglesby — Assistant Director, Arizona State University
From Dashboard to Dialogue: Turning Institutional Data Into Strategic Conversations
1:30 PM–2:30 PM · Education Session
Amanda Craddock — VP Enrollment Management, Coastal Carolina University
Dr. Rachel Beech — Vice President, Enrollment Management, Miami University
Tom Becker — Director of Lead Insights & Performance, University of Pittsburgh
Nicole Barron — Senior Vice President Enrollment Management, Roosevelt University
Intersectional Identities: Neurodivergence, Equity, and College Outcomes
1:30 PM–2:30 PM · Education Session
Emily Raclaw — Director, On Your Marq – Neurodiversity Program, Marquette University
Leading When You Don’t Know Where in the World You’re Going
1:30 PM–2:30 PM · Education Session
April Crabtree — Associate Vice President, Enrollment, Arizona State University
Mixed Fortunes: Quantifying National Enrollment Trends, Across School Types
1:30 PM–2:30 PM · Education Session
Dr. Robert Alexander — Vice Provost for Enrollment, University of Rochester
Professional Resilience: Creating a Culture of Care
1:30 PM–2:30 PM · Education Session
Emma Bausch — Associate Director, Director of Access, Northwestern University
Meg Ryan — Assistant Vice Provost for Enrollment, University of Rochester
Rebecca Haupt Aldredge — Associate Dean of Campus Visitation and Admission, Bucknell University
Kate Featherston — Associate Dean of Admissions, Bowdoin College
Rooted in Brotherhood: Mentorship and Lifelong Support for Black Men
1:30 PM–2:30 PM · Education Session
Vern Granger — Director, Undergraduate Admissions, University of Connecticut
Supporting Students in Uncertain Times: Leadership Perspectives from University Presidents
1:30 PM–2:30 PM · Education Session
Rob Kelly — President, University of Portland
Suzanne Rivera — President, Macalester College
Discovering Partnership in Practice: Building Meaningful College Exposure
2:45 PM–3:45 PM · Education Session
Santana Audet — Associate Director of Admission and Coordination, Middlebury College
Finding your Spiritual Space: A Guide to Exploring Faith-Friendly Colleges
2:45 PM–3:45 PM · Education Session
Dr. Patricia Peek — Senior Associate VP and Dean of Admission, Fordham University
Growing Where You’re Planted: Career Development and Longevity at One Institution
2:45 PM–3:45 PM · Education Session
Jeremy Lowe — Assistant Vice President, Undergraduate Admissions, American University
Higher Education in 2026: Changing Laws, Policies, and The Call for Advocacy
2:45 PM–3:45 PM · Education Session
Donnell Wiggins — Associate Vice President for Strategic Enrollment, University of Dayton
Rebranding AI: Prioritizing Authenticity and Integrity in the Student Journey
2:45 PM–3:45 PM · Education Session
Aaron Zdawczyk — Senior Associate Director of Admission, Northwestern University
Same Desk, Different Day: Breaking the “Problem Woman” Cycle in College Admissions
2:45 PM–3:45 PM · Education Session
Auna Hearne — Regional Manager of Texas Admissions, University of Arizona
Missy Bondy Hasselback — Associate Director of Recruitment & Admission, University of Dayton
What HS Counselors Need To Know about College Financial Aid
2:45 PM–3:45 PM · Education Session
Ken Woods — Vice President for Strategic Enrollment, Whittier College
Jim Whitaker — Assoc VP Enrollment, Chapman University
Avengers Assemble! Building Admissions Teams to Find and Use Their Superpowers
8:30 AM–9:30 AM · Education Session
Adrienne Amador Oddi — Associate Vice Chancellor for Enrollment, University of Denver
Creating High-Impact College and High School Advisory Boards
8:30 AM–9:30 AM · Education Session
James Miller — Associate Vice President & Dean of Admission, Seattle University
Jennifer McClendon — Director of Recruitment, Oklahoma State University
Extracurricular Activities: The Race for the Story
8:30 AM–9:30 AM · Education Session
Laura Stratton — Director of Admission, Scripps College
From Checkbox to Complexity: Rethinking Multi-Racial Identity in Admissions
8:30 AM–9:30 AM · Education Session
Victor Thomas — Director of Admissions, Washington University in St. Louis
Makaya Resner — Assistant Director of Admission (DEIA focus), Whitman College
Relationship Status: It’s Complicated. Demonstrated Interest on Both Sides
8:30 AM–9:30 AM · Education Session
Dana Gowder — Assistant Director of Recruitment, University of Pittsburgh
The Critical Nature of Cost Transparency
8:30 AM–9:30 AM · Education Session
Federico Glitman — Associate Director of Undergraduate Admissions, George Washington University
The Forgotten Middle: Executive Function in College Admissions
8:30 AM–9:30 AM · Education Session
Gil Villanueva — Vice President for Enrollment, Dean of Admission, Reed College
The Future of Work: Where Does College Fit In?
11:15 AM–12:15 PM · Main Stage
Ellen Granberg — President, The George Washington University
After Acceptance: Why the First-Year Experience Should Matter More in College Choice
1:15 PM–2:15 PM · Education Session
Beth Pontari — Vice President for Academic Affairs, Furman University
All for One, One for All: Dissecting Pressures Facing Liberal Arts Institutions
1:15 PM–2:15 PM · Education Session
Elyan Paz — Vice President & Dean of Admissions, Macalester College
Joanna May — Vice President for Undergraduate and Graduate Admission, Smith College
Johnnie Johnson — Vice President for Enrollment Management, Washington College
Beyond the Basics: Strategic Use of Case Studies by Colleges/High Schools
1:15 PM–2:15 PM · Education Session
Justin Mohney — Deputy Director of Admission, Carnegie Mellon University
Breaking Silos, Building Futures: A First-of-its-Kind College Access Collaboration
1:15 PM–2:15 PM · Education Session
Chris George — Associate Vice President for Enrollment, St. Olaf College
Finding the “Yes” in “Not Yet”: Realities and Rewards of Alternate Entry
1:15 PM–2:15 PM · Education Session
Robert McCullough — Vice President of Enrollment Management, Case Western Reserve University
From Welcome to Belonging: Reimagining (and Restoring) School-Based International Recruitment
1:15 PM–2:15 PM · Education Session
Vern Granger — Director, Undergraduate Admissions, University of Connecticut
From “Closing” to Climbing: A Case Study in Rebuilding Whittier College’s Enrollment
1:15 PM–2:15 PM · Education Session
Ken Woods — Vice President for Strategic Enrollment, Whittier College
Anna-Marie Fahmy — Director of Admission, Whittier College
It Takes a Village: Partnerships that Support Transfer Student Success
1:15 PM–2:15 PM · Education Session
Catie Koruba — Assistant Director, Transfer Admissions, Marquette University
Balancing Automation and Human Connection in College Admissions
1:30 PM–2:00 PM · Learning Lounge
Cody Wilson — Assistant Director, Office of Undergraduate Admission, Case Western Reserve University
Disaggregating Asian America: Hmong Americans and US College Admissions
2:30 PM–3:30 PM · Education Session
Mai Nhia Xiong-Chan — Vice President for Enrollment Management, University of Portland
Enrollment Leaders on Money, Math, Majors, & Markets
2:30 PM–3:30 PM · Education Session
Meg Ryan — Assistant Vice Provost for Enrolment, University of Rochester
Miguel Alvarez — Executive Director of Admission, Carnegie Mellon University
HBCU 2.0: From Awareness to Action
2:30 PM–3:30 PM · Education Session
Christy Johnson — Assistant Director of Admissions and Scholarships, Spelman College
One Stoplight Towns: Recruiting Rural Students with Intentionality and Impact
2:30 PM–3:30 PM · Education Session
María Elena Ornelas — Associate Director of Admissions, Vanderbilt University
Alicia Abernathy — Senior Admissions Counselor, Vanderbilt University
Reading Between the Lines: The Changing Role of School Context in Admissions
2:30 PM–3:30 PM · Education Session
John Palmer Rea — Associate Director of Admissions, Vanderbilt University
The Other 99% – Supporting Students in Performing Arts Admissions
2:30 PM–3:30 PM · Education Session
Alaire Naedele — Director of Recruitment and Enrollment, Carnegie Mellon University
Unpacking the Invite List: Sustainable Growth Through Counselor Fly-Ins
2:30 PM–3:30 PM · Education Session
Bertita Barrientos-Kimery — Senior Assistant Director of Admission, Butler University
Vibe Check: What Colleges Think They’re Saying vs. What Students Hear
2:30 PM–3:30 PM · Education Session
Carlos Cano — Director of Undergraduate Admissions, Stevens Institute of Technolog
Advisory Boards: Why Colleges Use Them – and High Schools Should Too
9:30 AM–10:30 AM · Education Session
Melissa Cline — Associate Vice President for Enrollment, Furman University
Brand Management for Enrollment Leaders: Addressing Higher Education’s Reputation Challenges
9:30 AM–10:30 AM · Education Session
Dr. Robert Alexander — Vice Provost for Enrollment, University of Rochester
Change Management in a Time of Chaos: Leading with the Golden Rule
9:30 AM–10:30 AM · Education Session
Dale Gaubatz — Vice Provost for Strategic Enrollment and Student Engagement, Portland State University
From Liberal Arts to Lab Coats: Student-Centered STEM Journeys
9:30 AM–10:30 AM · Education Session
Chris George — Associate Vice President for Enrollment, St. Olaf College
From Malaise to Momentum: Improving Admission Counselor Morale
9:30 AM–10:30 AM · Education Session
|John McGreal — Director of Admissions and Strategy, Ripon College
Abby Tudor — Director of Enrollment Management, Northern Arizona University
Carlos Cano — Director of Undergraduate Admissions, Stevens Institute of Technology
Growing Access Networks in Underserved Communities
9:30 AM–10:30 AM · Education Session
Makaya Resner — Assistant Director of Admission (DEIA focus), Whitman College
Who Owns Academic Recruitment: Four Institutional Approaches and Lessons Learned
9:30 AM–10:30 AM · Education Session
Mateo Remsburg — Assistant Vice President for Enrollment, Ohio University
Jaclyn Jonusas — Associate Director, Florida International University
Vern Granger — Director, Undergraduate Admissions, University of Connecticut
Being Mentors, Finding Mentors, and Building Connections: 30 Tips in 60 Minutes
11:00 AM–12:00 PM · Education Session
Maura Flaschner — Assistant Vice President, Undergraduate Admissions, Florida Atlantic University
Tom Becker — Director of Lead Insights & Performance, University of Pittsburgh
Beyond the Table: High-Impact Strategies for College Fairs and High School Visits
11:00 AM–12:00 PM · Education Session
Auna Hearne — Regional Manager of Texas Admissions, University of Arizona
Credit Where Credit Is Due: Advancing Policy Parity Between IB and AP
11:00 AM–12:00 PM · Education Session
April Crabtree — Associate Vice President, Enrollment, Arizona State University
Dare to Lead: Developing the Next Generation of Enrollment Leadership
11:00 AM–12:00 PM · Education Session
Johnnie Johnson — Vice President for Enrollment Management, Washington College
From Curiosity to Workflow: AI Across the College Admissions Profession
11:00 AM–12:00 PM · Education Session
Ben Toll — Dean of Undergraduate Admissions, The George Washington University
Hidden Tuition: Transparency and the Real Cost of College
11:00 AM–12:00 PM · Education Session
Phillip Levine — Katharine Coman and A. Barton Hepburn Professor of Economics, Wellesley College
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NACAC is one of the few moments each year when the entire profession is in one room, and this list is a reminder of just how many of the people leading those conversations are MARKETview partners. Congratulations to everyone presenting this week, including the many other talented leaders sharing the stage with them. We applaud the work you do in moving higher ed forward, one enrolling class at a time!