C. Kirk Read

Founding Partner & Chief Operating Officer

Kirk Read is the Chief Operating Officer and leads organizational growth, strategy, and execution for MARKETview. He has over 30 years of experience building and leading businesses in education technology, higher education, and digital media and marketing.  

Prior to MARKETview, he was the Vice President, Managing Director of Education Advisory Board’s (EAB) Advancement business and a Vice President, Managing Director of Corporate and Business Development at Royall & Company (now EAB).  

Before joining Royall & Company, Read spent 17 years at Media General, Inc. (now Nexstar) in various operating and business building roles across divisions and markets, culminating as President of the Digital Media division. He began his career leading sales and business development for Ivy Software, an education software start-up serving colleges and universities. 

Read earned a bachelor’s degree in philosophy from Vanderbilt University, including a period of focused study at the London School of Economics.