Richmond, VA – MARKETview, a comparative analytics and education technology company that supports college and university partners nationwide achieve enrollment, retention, and revenue goals, is proud to announce its recognition as a finalist for the Cool Tool Awards of EdTech Digest’s “The EdTech Awards 2025.”
The EdTech Awards, celebrating its 15th year, is the world’s largest recognition program for education technology, honoring the biggest names in edtech. The awards recognize outstanding contributions in transforming education through technology to enrich the lives of learners everywhere. This year’s finalists and winners were selected based on criteria such as pedagogical workability, efficacy and results, support, clarity, value, and potential.
Victor Rivero, Editor-in-Chief of EdTech Digest, stated, “Congratulations to The EdTech Awards 2025 finalists and winners! The future of learning is being shaped right now, and those we honor here are leading the way. If there’s one field ready to embrace and lead through change, it’s this one.”
MARKETview stands out among enrollment solutions as higher education’s only aggregated and real-time data platform. By harnessing the power of its comprehensive set of student records and augmenting them with household consumer data, MARKETview provides advanced context and perspectives built to address specific enrollment and financial aid objectives. This award highlights MARKETview’s ability to deliver innovative solutions that help college and university enrollment leaders across the nation achieve their goals.
“We are honored to be recognized as a finalist for the Cool Tool Awards in the enrollment & admissions solution category,” said C. Kirk Read, Founding Partner and Chief Operating Officer at MARKETview.
“This accolade reflects our commitment to helping our partners reach their enrollment and revenue goals through unparalleled data insights, continuous product innovation, and consultative expertise. Our MARKETview partners consistently outperform national and peer benchmark metrics such as net tuition revenue, headcount, retention rates, and more. Their achievement is what matters most to us.”
For the full list of finalists and winners, visit: https://www.edtechdigest.com/2025-finalists-winners/
About EdTech Digest and The EdTech Awards
EdTech Digest, a leading source of cool tools, interviews, and trends showcasing the future of learning, annually honors the best and brightest people, products, and groups working in edtech with The EdTech Awards. Cool Tool, Leadership, and Trendsetter honorees span the K-12, Higher Ed, and Skills & Workforce sectors.
About MARKETview
MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and helping them achieve enrollment success using higher education’s only aggregated and real-time student data set. Updated and delivered daily, all data is organized at the student-record level and standardized across institutions, providing clear and actionable steps that our partners can use to make better, more informed enrollment, marketing, and financial aid decisions.