Richmond, VA – For the second year in a row, MARKETview – a comparative analytics and education technology company supporting college and university partners in achieving enrollment, retention, and revenue goals – has been named a finalist for the Cool Tool Awards of EdTech Digest’s “The EdTech Awards 2026” in the enrollment & admissions solution category.
The EdTech Awards, celebrating its 16th year, is the world’s largest recognition program for education technology, honoring the biggest names in edtech. The awards recognize outstanding contributions in transforming education through technology to enrich the lives of learners everywhere. This year’s finalists and winners were selected based on criteria such as pedagogical workability, efficacy and results, support, clarity, value, and potential.
Victor Rivero, Editor-in-Chief of EdTech Digest, stated, “We’re no longer asking if technology will transform learning—it already has. The future of learning is unfolding right now, shaped by innovators who aren’t reacting to change, but creating it across classrooms, workplaces, and beyond.”
MARKETview stands out among enrollment solutions as higher education’s only aggregated and real-time data platform. By harnessing the power of its comprehensive data set and augmenting it with household consumer data, MARKETview provides advanced context and perspective built to address specific enrollment and financial aid objectives. This award highlights MARKETview’s ability to deliver groundbreaking innovation that helps enrollment leaders across the nation achieve their goals.
“We are honored to be recognized as a finalist for the Cool Tool Awards,” said C. Kirk Read, Founding Partner and Chief Operating Officer at MARKETview. “This accolade speaks to our commitment to delivering unparalleled data, context, and insights, as well as our relentless focus on product innovation to ensure our partners stay ahead of the curve in a rapidly changing landscape. Their success is what matters most to us.”
For the full list of finalists and winners, visit: https://www.edtechdigest.com/2026-finalists-winners/
About EdTech Digest and The EdTech Awards
EdTech Digest, a leading source of cool tools, interviews, and trends showcasing the future of learning — annually honors the best and brightest people, products and groups working in edtech with The EdTech Awards. Cool Tool, Leadership, and Trendsetter honorees span the K-12, Higher Ed, and Skills & Workforce sectors.
About MARKETview
MARKETview is centered on developing a deep understanding of the specific goals of our partner institutions and helping them achieve enrollment success using higher education’s only aggregated and real-time student data set. Updated and delivered daily, all data is organized at the student-record level and standardized across institutions, providing clear and actionable steps that our partners can use to make better, more informed enrollment, marketing, and financial aid decisions.