MARKETview welcomes Amanda Ryan as the Director of Financial Aid Optimization. A Richmond, VA native, Amanda graduated from Randolph-Macon College with a Bachelor of Art in Political Science and continued her education journey at Virginia Commonwealth University where she earned her M.Ed. During her time at Randolph-Macon, Amanda was an active member of the nationally ranked women’s basketball team and continued pursuing her love of sports through her graduate assistantship in VCU’s athletic marketing department. Through those valuable experiences, Amanda found a passion for working with college students of all backgrounds, leading to her first job in the admission office at her alma mater. Over the last 11 years, Amanda transitioned into multiple leadership roles within Enrollment Management offices, including director of operations, executive director of admission and mostly recently the assistant vice president for admission at DePauw University.
Throughout those experiences, Amanda managed enrollment teams, assisted with strategic enrollment plans and diversity and inclusion initiatives, monitored admission funnels, worked closely with university marketing and communication departments, and implemented efficiencies to CRM systems to ensure data integrity and system improvements. She understands the value of data, collaboration and strong partnerships in an industry that is shaped by the changing needs and demands of families and students.
Amanda currently resides in Indianapolis, IN with her fiancé and their two dogs: a golden retriever named Wellie and a boxer-mix named CJ. She is always willing to offer unsolicited stories about her fur-children, stays active through Peloton classes, running (only when the weather is absolutely perfect) and tennis, and is always up for a new adventure. While many colleagues will describe Amanda as a work horse, she is also known to those same individuals and friends as warm, high-energy and welcoming, as she deeply values personal and professional relationships.
Amanda says, “I am thrilled to join the team at MARKETview and to be a part of something so innovative in this competitive market. Having spent 11 years on enrollment teams, I am most excited to be able to relate to our clients while also offering them a sounding board, solutions and support as they work tirelessly to meet their goals.”