Join MARKETview in Saint Paul, Minnesota on August 12-13, 2025 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
The event begins on Tuesday at 3:00 p.m. followed by a welcome dinner. Tuesday features a range of enrollment experts covering multiple topics, including:
- Unlocking Revenue With Comparative Data
- Improving Your Odds in Uncertain Times
- Enrolling the Students Who Matter Most
Day 1
Room 102
1600 Grand Ave
St Paul, MN 55105
1600 Grand Avenue
Saint Paul, Minnesota
Agenda
Welcome and Introductions
MARKETview’s Path to Today
How We’ve Evolved With the Changing Marketplace
In-Platform Walkthrough
See How Critical Elements Come to Life
Sneak Peek
A Look Into the Next-Generation Data Coming Soon to MARKETview
Dinner
Day 2
Davis Court
1595 Grand Ave.
St. Paul, MN 55105
Saint Paul, Minnesota
Agenda
BREAKFAST
Winning the Uncertainty Game With New Data
Strategies for Success in a [Another] Year of Unknowns
Top-of-Funnel Investments
Building Buy In Through Data-Informed Insights
BREAK
A Fresh Perspective
Using Market Intelligence to See the Big Picture Sooner
Enrollment Advantage
Take Strategic Action Using Real-Time Data
LUNCH
Bottom-of-Funnel Strategies
Mid-Cycle Pivots and Tactical Actions
Level-Up Leadership Conversations
Striking a Chord With Stakeholders in Times of Change
Presenters
Jeff Allen
Vice President for Admissions and Financial Aid, Macalester College
Chris George
Associate Vice President for Enrollment, St. Olaf College
Ed Lamm
Chief Admission & Strategic Enrollment Officer, College of Saint Benedict and Saint John’s UniversityWho Should Attend
Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Hotels and Accommodations
Courtyard St. Paul Downtown
150 Smith Ave North, St Paul, Minnesota, USA, 55102
To access the special MARKETview group rate, use the booking code: MVMMVMA
Room rate guaranteed through July 12, 2025; Rooms booked after Saturday, July 12, 2025 are subject to availability.
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.