In-Person Events

MARKETview Meetup: Fort Worth

December 2 – 3, 2024 Fort Worth, TX

About this event

Join MARKETview in Fort Worth on December 2-3 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment leaders who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.

Exclusive partner-only sessions begin Monday at 3:00 p.m. followed by a welcome dinner for all attendees. Tuesday features a range of enrollment experts covering multiple topics, including:

Unlocking Revenue With Comparative Data
Improving Your Odds in Uncertain Times
Enrolling the Students Who Matter Most

Agenda

Monday, December 2

3:00 p.m.Sneak Peek: A Look Into the Next-Generation Data Coming Soon to MARKETview(Exclusive for MARKETview Partners) Help shape the future of MARKETview’s product roadmap during this collaborative opportunity to contribute your ideas, ask questions and get a deeper understanding of how we’re driving value and innovation for our partners.

4:00 p.m.JAM Session: Your Questions, MARKETview’s Answers – Live Platform Exploration(Exclusive for MARKETview Partners) During our JAM (Just Ask Me) session, we’ll answer your questions about the state of enrollment or populations critical to your success. Our experts will demonstrate solutions and insights directly within the MARKETview platform, so you get the most out of our partnership.

6:30 p.m.DinnerOpen to all attendees.

Tuesday, December 3

7:45 a.m.BREAKFAST

8:00 a.m.Winning the Uncertainty Game With New Data: Strategies for Success in a [Another] Year of UnknownsLearn how to inoculate your institution against unexpected disruption in higher ed. We’ll discuss how having data that provides early insight into the behavioral characteristics of students nationwide can better prepare you for the unforeseen challenges ahead.

8:45 a.m.Enrollment Advantage: Filling Your Future Classes With Students Who Matter MostFind out how merging millions of individual student records with consumer data from millions of U.S. households can give you an early and unparalleled perspective on shaping your entering classes by Pell-eligibility, diversity, affluency level and more.

9:45 a.m.A “Measured” Approach: The Key Questions to Ask at Each Stage of the FunnelStart holding yourself, your team, your external vendors and more to a higher standard. By expanding your data set and gauging progress at every pivotal transition point in the student journey, you can generate greater recruitment and revenue outcomes.

10:30 a.m.BREAK

10:45 a.m.Don’t Let Tired Tactics Tempt You: Take Strategic Action Using Real-Time DataIf your enrollment pursuits sometimes seem like you’re throwing spaghetti on the wall to see what sticks, it’s time to re-energize your strategic planning with confident decision making informed by student and marketplace data that is updated daily.

11:45 a.m.LUNCH

12:15 p.m.Money Talks: Translating Data Into a Convincing ROI Story for Your CFODiscover how you can craft more compelling budget requests with data findings that help loosen purse strings. Start speaking your CFO’s love language with comparative analytical reporting that optimizes revenue throughout the funnel.

1:00 p.m.Level-Up Leadership Conversations: Fact-Based Ways to Tout Success and OpportunitiesMake an impressive showing in board and cabinet meetings with in-depth presentations that drill deeply into transformative data, revealing the root causes of positive and negative results … along with actionable next steps for the weeks, months and cycles ahead.

TCU, Brown Lupton University Union-Miller Room.
3rd floor, 2901 Stadium Drive, Ft. Worth TX 76129

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Presenters

Kevin CampbellSenior Vice President for Operations, Abilene Christian University

Heath EinsteinVice Provost for Enrollment Management, Texas Christian University

Wes K. WaggonerVice Provost for Enrollment Management & Chief Enrollment Officer, Southern Methodist University

Who Should Attend

Chief Enrollment Officers seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.

Cost to Attend

There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.

Accommodations

Hyatt Place Fort Worth/TCU

3029 Sandage Avenue
Fort Worth, TX 76109

To access the special MARKETview group rate, use the booking code: G-MRKT

Questions?

Feel free to reach out to us if you have any questions about the event!

Past events