Join MARKETview in Burlington, Vermont on June 17-18, 2025 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
The event begins on Tuesday at 3:00 p.m. followed by a welcome dinner. Tuesday features a range of enrollment experts covering multiple topics, including:
- Unlocking Revenue With Comparative Data
- Improving Your Odds in Uncertain Times
- Enrolling the Students Who Matter Most
61 Summit Street
Burlington, Vermont
Agenda
Optional: Hike Outing
If you plan to arrive to Burlington on Monday, join us for an optional group hike. We will gather together to take advantage of the natural beauty of the area surrounding UVM. No cost required.
Welcome and Introductions
MARKETview’s Path to Today
How We’ve Evolved With the Changing Marketplace
A Measured Approach to Achieving Ambitious Enrollment Goals
How an OKR Mindset Can Benefit Your Campus
In-Platform Walkthrough
See How Critical Elements Come to Life
Break / Transport to Hotel
Dinner at Waterworks
20 Winooski Falls Way
Winooski, VT 05404
Breakfast
UVM’s Critical Elements: Building the Case for New Investments
Defending (and Requesting) Resources in Times of Retrenchment
ROI Strategies Backed by Peer Data
Break
Design Workshop: Monitoring What Matters Most
From Insight to Impact: Cultivating a Culture of Continuous Improvement
Lunch
Beyond the Dashboard: Enhancing Your CRM With New Data
Sneak Peek: The Next Generation of MARKETview
Wrap up
Presenters
Jay Jacobs
Vice Provost for Enrollment Management, University of Vermont
Gregory Matthews
Vice President for Enrollment Management, Western New England University
Karissa L. Peckham
Dean for Admissions and Financial Aid, Quinnipiac UniversityWho Should Attend
Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Hotels and Accommodations
Hotel Champlain, Burlington
60 Battery St, Burlington, VT 05401
To access the special MARKETview group rate, use the booking code: MEP25
Room rate guaranteed through May 26, 2025; Rooms booked after Monday, May 26, 2025 are subject to availability.
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.