In-Person Events

MARKETview Meetup: Burlington

June 17 – 18, 2025 The University of Vermont, Burlington, VT

About this event

Join MARKETview in Burlington, Vermont on June 17-18, 2025 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.

The event begins on Tuesday at 3:00 p.m. followed by a welcome dinner. Tuesday features a range of enrollment experts covering multiple topics, including:

Unlocking Revenue With Comparative Data
Improving Your Odds in Uncertain Times
Enrolling the Students Who Matter Most

UVM Alumni House Silver Pavilion 61 Summit St, Burlington, VT 05401

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Agenda

Tuesday, June 17

Tuesday MorningOptional: Hike OutingIf you plan to arrive to Burlington on Monday, join us for an optional group hike. We will gather together to take advantage of the natural beauty of the area surrounding UVM. No cost required.

3:00 p.m.Welcome and Introductions

3:15 p.m.MARKETview’s Path to TodayHow We’ve Evolved With the Changing Marketplace

4:00 p.m.A Measured Approach to Achieving Ambitious Enrollment GoalsHow an OKR Mindset Can Benefit Your Campus

5:00 p.m.In-Platform WalkthroughSee How Critical Elements Come to Life

5:30 p.m.Break / Transport to Hotel

6:30 p.m.Dinner at Waterworks20 Winooski Falls Way Winooski, VT 05404

Wednesday, June 18

8:00 a.m.Breakfast

8:30 a.m.UVM’s Critical Elements: Building the Case for New Investments

9:30 a.m.Defending (and Requesting) Resources in Times of RetrenchmentROI Strategies Backed by Peer Data

10:00 a.m.Break

10:15 a.m.Design Workshop: Monitoring What Matters Most

11:00 a.m.From Insight to Impact: Cultivating a Culture of Continuous Improvement

12:00 p.m.Lunch

12:45 p.m.Beyond the Dashboard: Enhancing Your CRM With New Data

1:30 p.m.Sneak Peek: The Next Generation of MARKETview

2:00 p.m.Wrap up

Presenters

Jay JacobsVice Provost for Enrollment Management, University of Vermont

Gregory MatthewsVice President for Enrollment Management, Western New England University

Karissa L. PeckhamDean for Admissions and Financial Aid, Quinnipiac University

Who Should Attend

Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.

Hotels and Accommodations

Hotel Champlain, Burlington
60 Battery St, Burlington, VT 05401

To access the special MARKETview group rate, use the booking code: MEP25

Room rate guaranteed through May 26, 2025; Rooms booked after Monday, May 26, 2025 are subject to availability.

Cost to Attend

There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.

Questions?

Feel free to reach out to us if you have any questions about the event!

Past events