Register Now!
Join MARKETview in Orange County, CA, home of Chapman University, on August 5-6, 2026 for a brand new series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
Insights you can expect to learn at the Meetup include:
- Strategic planning to get ahead of the demographic cliff
- Scaling the effectiveness of your marketing with better data
- Increasing the ROI of your list purchasing by knowing more about your prospect pool
- Improving stakeholder communications
- A preview of new enhancements coming to MARKETview
- …and much more!
If you attended a Meetup last year, we’ll be featuring all-new insights and topics aimed at addressing disruptions in the current landscape. We’ll also explore the latest advancements in MARKETview’s capability to identify the students who matter most to your goals.
The event begins on Wednesday at 2:30 p.m. followed by a welcome dinner.
Location
1 University Dr
Orange, CA 92866
Argyros Forum 209 A & B
1 University Drive
Orange, California
Agenda
Beating the Curve
How Doing Less But Better Improves Your Odds of Success
Historical Budgeting is Ancient History
Using Data to Get Buy-In on Your Funding Requests
DINNER
BREAKFAST
Marketing to the Students That Matter Most
Aligning Insights With Execution to Drive Top of Funnel Engagement
Beyond the Click Rate
Rethinking the Marketing Metrics That Advance Your Goals
BREAK
The Power of Purpose
Aligning Team Mindsets Around Shared Targets
Optimizing Revenue is NOT a Function of Yield
Why Looking Up Funnel Generates the Best Returns
LUNCH
Raising the Stakes With Stakeholders
Advice on Using Data to Educate Key Constituents
Sneak Peek
The Next Generation of MARKETview
Presenters
Who Should Attend
Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Hotels and Accommodations
Register to receive the special MARKETview group rate, distributed via email.
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.