Name acquisition and early-funnel marketing represent the largest (and riskiest) investments that institutions make each year. Yet, across higher ed, millions of dollars are being wasted on tactics that never convert. Join us to learn smarter ways to:
- Align your acquisition strategies with actual enrollment outcomes.
- Save thousands by shifting up-funnel planning.
- Improve ROI and reduce budget misspending … and more!
We’ll also unveil how MARKETview’s newest innovation, Prospect View, empowers enrollment teams to pinpoint waste, optimize outreach, and make savvier, data-driven decisions at the top of the funnel.
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Presenters
Jeff Norris
Executive Director of Business Development