Features

MARKETview clients have access to a growing list of features available both within the platform and outside of it. 

35M+ Student Records

Powered by a fast-growing data asset of tens of millions of student records, MARKETview reveals how college-bound student behavior is shifting in real-time. 

“The only data that matters is student record-level data.”

Former College President

Household-Level Consumer Data

More than 150 data variables are appended to each student record to provide a richer understanding of the students you serve and desire. 

“By looking at behavioral data, we’re able to make connections to students as consumers and then apply it to our entire educational enterprise.”

College President

Real-Time Performance Benchmarking

Understand how your institution compares to cohorts of similar schools to know whether you’re outperforming or underperforming industry standards.

“This is game-changing for me. I use it every week with my president.” 

Vice President for Enrollment Management

Analytical Horsepower to Support Your Team

Consider MARKETview to be a full-time enrollment analyst on your team. The dynamic database gives all users the confidence to make data-informed decisions. 

Enhanced Targeting and Modeling

Bolstered by market trends and behavioral data, our custom models are more predictive than regression models and can be leveraged at any stage of the enrollment funnel. 

Additional Features:

  • Recruitment, enrollment and retention analytics
  • Ad hoc analyses 
  • Monthly consultations with your team
  • Peer networking with the MARKETview community
  • Support for Board and Cabinet-level presentations
  • Data warehousing capabilities
  • Institutional Research support

Schedule A Demo

The best way to understand how MARKETview can help your institution is to see it for yourself. Our team would love the opportunity to share a custom demo experience based on your unique goals and challenges.