The Costly Impact of Inquiry Timing and Retention
Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university – has important implications for yield and the formation of…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….
The Local Market Challenge for Pre-Senior Inquiries
In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their senior year behave differently than those who inquire during their…
Grading Your 2022 Inquiry Pool: Do You Have Enough of the Right Students?
July is an important point to step back and assess the state of your inquiry pipeline. Do you have enough “pre-senior” inquiries? And, more importantly, are they right kind of inquiries that will lead to…