Are Test Scores the New Visit?
Students visiting campus are signs for celebration and success at most colleges and universities. For prospective students, visiting campus has historically been one of the strongest ways to express interest…
The Costly Impact of Inquiry Timing and Retention
Over the past several weeks we’ve explored how inquiry timing – when a student inquires at your college or university – has important implications for yield and the formation of…
Gradually, Then Suddenly: Three Impacts of Test-Optional Admissions
“Gradually, then suddenly” is how Hemingway’s character described going bankrupt in The Sun Also Rises. It’s a fitting description of the shift colleges made to test-optional admissions over the last year….
The Local Market Challenge for Pre-Senior Inquiries
In previous blogs we’ve talked about the difference between pre-senior and senior inquiries – those students who inquire before their senior year behave differently than those who inquire during their…
Grading Your 2022 Inquiry Pool: Do You Have Enough of the Right Students?
July is an important point to step back and assess the state of your inquiry pipeline. Do you have enough “pre-senior” inquiries? And, more importantly, are they right kind of inquiries that will lead to…