Join MARKETview in Saint Paul, Minnesota on August 12-13, 2025 for a series of “roundtable” discussions designed to promote productive interaction and forward-thinking insights. Created for senior enrollment team members who prefer active involvement over sedentary listening, our time together will be focused on addressing a range of challenges from across the higher ed industry.
The event begins on Tuesday at 3:00 p.m. followed by a welcome dinner. Tuesday features a range of enrollment experts covering multiple topics, including:
- Unlocking Revenue With Comparative Data
- Improving Your Odds in Uncertain Times
- Enrolling the Students Who Matter Most
Day 1
Hall of Fame Room
125 Snelling Ave S
St Paul, MN 55105
125 Snelling Avenue South
Saint Paul, Minnesota
Agenda
Welcome and Introductions
MARKETview’s Path to Today
How We’ve Evolved With the Changing Marketplace
A Measured Approach to Achieving Ambitious Enrollment Goals
How an OKR Mindset Can Benefit Your Campus
Break / Transport to Hotel
Dinner at Louis Ristorante & Bar
211 7th St W
St Paul, MN 55102
Day 2
Hall of Fame Room
125 Snelling Ave S
St Paul, MN 55105
125 Snelling Avenue South
Saint Paul, Minnesota
Agenda
Breakfast
From Insight to Impact:
Cultivating a Culture of Continuous Improvement
Design Workshop:
Monitoring in Marketview
Break
Defending (and Requesting) Resources in Times of Retrenchment:
ROI Strategies Backed by Peer Data
The Dashboard and Beyond
Making Student-Level Data Actionable Year-Round
Lunch
The Right Questions at the Right Time:
How to Interrogate Data Throughout the Enrollment Cycle
Sneak Peek:
The Next Generation of MARKETview
Wrap up
Celebrate upcoming events
Presenters
Jeff Allen
Vice President for Admissions and Financial Aid, Macalester College
Chris George
Associate Vice President for Enrollment, St. Olaf College
Ed Lamm
Chief Admission & Strategic Enrollment Officer, College of Saint Benedict and Saint John’s UniversityWho Should Attend
Senior enrollment team leaders seeking roundtable style conversations with colleagues and experts from other institutions on the most pressing topics in higher education. Attendees will emerge with data-informed insights and actionable steps to take to see enrollment success on their own campuses.
Hotels and Accommodations
Courtyard St. Paul Downtown
150 Smith Ave North, St Paul, Minnesota, USA, 55102
To access the special MARKETview group rate, use the booking code: MVMC
Room rate guaranteed through July 12, 2025; Rooms booked after Saturday, July 12, 2025 are subject to availability.
Cost to Attend
There is no fee to attend the MARKETview Meetup. The only costs you will incur are transportation and lodging, if required.