Marketing Coordinator

The Role in Brief:

MARKETview Education Partners is searching for an enthusiastic and organized Marketing Coordinator to elevate our sales, marketing, and client success efforts. The Marketing Coordinator will lead the execution of email marketing campaigns via the customer relationship management (CRM) platform. This role will partner closely with the Director of Marketing to determine the best strategies to create demand, engage leads, and manage campaigns. This individual will also play a large role in organizing audiences as well as campaign tracking and reporting to understand performance.

The Marketing Coordinator will also take the lead in establishing and maintaining project schedules, assigning responsibilities across marketing projects, and establishing appropriate timelines and deadlines – essentially keeping the trains running smoothly.

Responsibilities:

  • Coordinate, optimize, and deploy marketing campaigns using a CRM platform
  • Manage the CRM, maintaining and updating audiences, identifying ways to improve/streamline usage, and serving as the in-house CRM subject matter expert
  • Conduct testing, measurement, and analysis of CRM activities to drive optimal results and value of campaigns
  • Collaborate with the marketing team to execute multi-channel marketing strategies to drive new business
  • Lead Business Development, Marketing, and Client Success teams in creating and adhering to production schedules/deadlines
  • Assist the marketing team in identifying new opportunities for market expansion and relevant marketing tactics

Minimum Requirements:

  • Bachelor’s degree, preferably in a Marketing or Business-related field
  • Exceptional organizational skills
  • Strong communicator and written skills
  • Ability to adapt to changing priorities
  • A passion for higher education

Preferred Qualifications:

  • Experience using Hubspot’s Sales CRM and/or Marketing software
  • 1-3 years of experience in campaign management or project management

Why MARKETview?

At MARKETview, we learn from and inspire one another every day. We roll up our sleeves together to tackle whatever it is that needs to get accomplished and help clients achieve their goals. We don’t get caught up in org charts, and we couldn’t care less about job titles – no task is too big or too small for anyone here.

While a shared passion for education unites us, it’s our sense of collaboration—both with our colleagues and our partners—that propels us forward. And we believe our flexible work philosophy and collaborative office space in Richmond’s Scott’s Addition neighborhood create the perfect laboratory.

We are looking for equally passionate team members who not only think outside of the box but are willing to eliminate the box altogether. If this is you, you’ll fit right in.

Equal Opportunity

MARKETview is an equal opportunity employer. We are committed to building a diverse and inclusive environment for our employees and do not discriminate on the basis of any status protected under federal, state, or local law.

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